This paper offers an account of the Hellnistic doctrine of krinomenon, elaborating on the idea of rhetoric’s restoration as a major tool of contemporary research and philosophical study. As opposed to theories of argumentation that identify judgment with its propositional version and establish legitimization on speaker-audience identity, failing to acknowledge difference and controversy, the doctrine of krinomenon focuses on the question posed, connecting rhetoric to judgment. The crucial difference from classical rhetoric lies in the concept of zētēma: In the doctrine (...) of krinomenon, participants in a common inquiry are reasonable, while logos refers to judgment itself – not the audience. Whereas a proposition dismisses its own problematization, controversy, i.e. non-identity that gives meaning to utterances, is inscribed in krinomenon, which is the product of dialectic between contradictory utterances. Beyond the two opposite logics of dogmatism and relativism, difference in the doctrine of krinomenon is judgment’s very condition. (shrink)

This article explores a German philosophy of metaphor, which proposed a close link between the body and the mind as the basis for metaphor, debunked the view that metaphor is just a decorative rhetorical device and questioned the distinction between the literal and the figurative. This philosophy of metaphor developed at the intersection between a reflection on language and thought and a reflection on the nature of beauty in aesthetics. Thinkers such as Giambattista Vico, Johann Wolfgang von Goethe, Jean Paul (...) and others laid the foundations for this philosophy and it was successively refined by Gustav Gerber, Alfred Biese and Friedrich Nietzsche. It influenced in its turn in various ways the linguistic study of metaphor and the psychology of metaphor as elaborated, for instance, by a lesser-known American scholar, Gertrude Buck. All these thinkers contributed to a philosophy and psychology of the metaphoric according to which metaphors are not only nice, but necessary for the structure and growth of human thought and language. Obvious parallels between this 19th-century philosophy of metaphor and the 20th-century theory of metaphor developed by Lakoff and his followers are examined throughout. (shrink)

ABSTRACT Notwithstanding recent controversies involving echo chambers and social media, “post-truth” has always been central to philosophical investigations of what is knowable and good. The internal tension of the term offers a choice: to gasp in feigned astonishment at the hell-in-a-handbasket state of public discourse, or to reflect critically on what is beyond, after, or other than the truth. In this essay, we approach post-truth via elements of narrative, biography, and myth, portraying Friedrich Nietzsche's polytropic figure, Zarathustra, as he might (...) have spoken to the contemporary moment. We demonstrate how Zarathustra affords access to the idea that truth and life are inextricable in the human condition. To temper this tension, we depict a character whose disposition toward post-truth spans from certainty and doubt to exuberance and despair. Our hope is to indicate how, for the humans of Motley Cow, post-truth is ubiquitous, institutional, and infrastructural. (shrink)

ABSTRACT Google Ngram metadata reveal that the English phrase “rhetorical theory” is not that old, appearing on the scene in the latter half of the nineteenth century, and then picking up dramatically with critical and literary theory in the 1960s. How do we square this with familiar arguments that rhetorical theory is much, much older? In this forum contribution I argue that the long view applies to our contemporary rhetorical theory only if we equivocate. Much of what currently falls under (...) the heading “rhetorical theory” has little or nothing to do with the systematic conceptualization of persuasive discourse —general, posthuman, eco-, and materialist rhetorics are the most prominent counterexamples. Instead, around 1900, Gertrude Buck develops what I call the short and sharp view that prevails to this day: rhetorical theory offers reality figured by way of its alternatives. (shrink)