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  1. The science of congregation studies and psychographic segmentation: O come all ye thinking types?Leslie J. Francis, Susan H. Jones & Ursula McKenna - 2021 - HTS Theological Studies 77 (4):1-10.
    Previous research employing Jungian psychological type theory has both demonstrated that Church of England inherited congregations have problems engaging thinking types and suggested that fresh expressions of church have failed to address that problem. Three previous studies, however, have reported higher proportions of thinking types attending cathedral carol services. The present study was designed to check that finding on a larger sample. The Francis Psychological Type Scales were completed by 941 participants at the afternoon Carol Services held in Liverpool Cathedral (...)
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