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  1. Metaphor and metonymy in Chinese and American political cartoons (2018–2019) about the Sino-US trade conflict.Cun Zhang & Charles Forceville - 2020 - Pragmatics Cognition 27 (2):474-499.
    Political cartoons make meaning by drawing on scenarios that must be immediately recognizable by their intended audience. Crucial meaning-making mechanisms in these scenarios are verbo-visual ensembles of metaphors and metonymies. In this paper we investigate 69 Chinese and 60 American political cartoons published in 2018 and 2019 that pertain to the two nations’ trade conflict. By examining the cross-cultural similarities and differences between metaphors and metonymies, we chart how Chinese and American cartoonists portray this trade conflict. We end by showing (...)
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  • The Hero’s Journey and Three Types of Metaphor in Pixar Animation.Artem Prokhorov - 2021 - Metaphor and Symbol 36 (4):229-240.
    Despite the fact that cinema and animation have common features, one of the fundamental differences between them is that animation uses metaphors much more freely. This current study explores this feature of animation and analyzes how the use of metaphors affects the narrative and plot structure of full- and short-length animation. The study is based on the narrative analysis of eight films made by Pixar Animation Studio, as a successful company that produces both full- and short-length animated films. The concept (...)
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  • Watching Film with One’s Body.Charles Forceville - 2020 - Evolutionary Studies in Imaginative Culture 4 (2):111-120.
    Film viewers make sense of films first of all at a precognitive level, triggered by their bodi­ly responses. The key notion here is movement: the movements of screen characters, the movements simulated by the viewers who perceive these characters, and the camera move­ments that mediate between the two. This review essay evaluates two monographs: Maarten Coëgnarts’ Embodied Cinema, which expands conceptual metaphor theo­ry to account for film’s unique affordances to communicate embodied meaning; and Vit­torio Gallese's and Michele Guerra’s The Empathic (...)
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  • Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films.Charles Forceville - 2024 - Metaphor and Symbol 39 (1):40-54.
    Research on metaphor has over the past decades increasingly been extended to its visual and multimodal varieties. While analysts of verbal metaphors are helped by the fact that languages have grammars and vocabularies, researchers of visual and multimodal metaphors need to rely on other methods for identification and interpretation. One approach that claims to have developed a robust method for analyzing metaphor in moving images is FILMIP, which has hitherto focused on the specific genre of commercials. In this paper it (...)
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  • With the Past in Front of the Character: Evidence for Spatial-Temporal Metaphors in Cinema.Maarten Coëgnarts & Peter Kravanja - 2015 - Metaphor and Symbol 30 (3):218-239.
    Cognitive research on Ego-Reference-Point models of time in English traditionally shows that “FUTURE IS IN FRONT OF EGO” and “PAST IS IN BACK OF EGO.” Recently, however, this view has been challenged by other results, showing that there exists a major static model of time wherein “FUTURE IS IN BACK OF EGO” and “PAST IS IN FRONT OF EGO.” However, evidence for both conceptual systems comes predominantly from linguistic and gestural forms of expression. For instance, convincing empirical evidence coming from (...)
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  • The JOURNEY Metaphor and Moral Political Cognition.Ahmed Abdel-Raheem - 2014 - Pragmatics and Cognition 22 (3):373-401.
    Although researchers have paid much attention to the journey metaphor (e.g., Forceville, 2006a, 2011a, 2011b; Forceville & Jeulink, 2011), little seems known about its role for moral political cognition. Using data from the US and UK public discourses on the Euro crisis as an example, this paper draws on Lakoff’s (1996) Moral Politics Theory, demonstrating that the journey metaphor can play a crucial role for political cognition, and especially for moral political judgment.
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  • The JOURNEY metaphor and moral political cognition.Ahmed Abdel-Raheem - 2014 - Pragmatics and Cognition 22 (3):373-401.
    Although researchers have paid much attention to the journey metaphor (e.g., Forceville, 2006a, 2011a, 2011b; Forceville & Jeulink, 2011), little seems known about its role for moral political cognition. Using data from the US and UK public discourses on the Euro crisis as an example, this paper draws on Lakoff’s (1996) Moral Politics Theory, demonstrating that the journey metaphor can play a crucial role for political cognition, and especially for moral political judgment.
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