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  1. A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility.Wenbin Sun & Rahul Govind - 2020 - Journal of Business Ethics 176 (1):89-109.
    The traditional understanding of corporate social responsibility (CSR) has largely been focused on its downstream performance implications, particularly its associations with firms’ customer market metrics such as customer loyalty, customer satisfaction and customer co-creation as well as financial ones such as firm value, return on assets etc. However, given the close relationship between CSR and marketing that literature has identified, it is surprising that the relationship between a focal upstream construct, i.e. the marketing function’s power within a firm and the (...)
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  • From Rationality to Emotionally Embedded Relations: Envy as a Signal of Power in Stakeholder Relations.Marjo Siltaoja & Merja Lähdesmäki - 2015 - Journal of Business Ethics 128 (4):837-850.
    Although stakeholder salience theory has received a great deal of scholarly attention in the business ethics and management literature, the theory has been criticized for overemphasizing rationality in managerial perceptions. We argue that it is important to better understand what socially constructed emotions signal in business relations, and we posit the role of envy as a discursive resource used to signal and construct the asymmetrical power relations between small business owner–managers and their stakeholders. Our study is based on a qualitative (...)
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  • To challenge the world view or to flow with it? Teaching sustainable development in business schools.Fernando Lourenço - 2013 - Business Ethics, the Environment and Responsibility 22 (3):292-307.
    This paper explores the fundamental question of what ‘responsibility’ means to different sets of world views adopted implicitly by business students. The exploration adopts the stakeholder theory and three subsets of the Friedman mentality to explain how individuals may value sustainability initiatives. Subsequently, it explores whether it is better to flow with the dominant economic-driven world view as prescribed by the business school or to challenge it in order to cultivate business students with sustainability-driven values. The conclusion highlights implications for (...)
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  • Little big firms? Corporate social responsibility in small businesses that do not compete against big ones.Rune Dahl Fitjar - 2011 - Business Ethics, the Environment and Responsibility 20 (1):30-44.
    This article examines the drivers and barriers for corporate social responsibility (CSR) in the Norwegian graduate uniform industry, which is a market devoid of large corporations, consisting entirely of two small businesses. It finds that these small businesses' CSR activities are not particularly well explained by the existing literature on CSR in small- and medium-sized enterprises, which assumes the presence of large competitors. This raises the question of whether small businesses that do not compete against large corporations may actually behave (...)
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  • Do Entrepreneurial SMEs Perform Better Because They are More Responsible?Jean-Marie Courrent, Sonia Chassé & Waleed Omri - 2018 - Journal of Business Ethics 153 (2):317-336.
    Many scholars have investigated the direct impact of entrepreneurial orientation on performance, but this direct association seems both spurious and ambiguous because many parameters may have an indirect influence on this relationship. The present study thus considers sustainable practices—environmental practices, social practices in the workplace, and social practices in the community —as three probable mediators in the relationship between EO and performance, which is considered in terms of its financial and non-financial dimensions. We seek to show to what extent small- (...)
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  • Linking owner–managers' personal sustainability behaviors and corporate practices in SMEs: The moderating roles of perceived advantages and environmental hostility.Sonia Chassé & Jean-Marie Courrent - 2018 - Business Ethics: A European Review 27 (2):127-143.
    Drawing on managerial discretion and conflicting institutional logics literature, this study investigates the relation between the personal sustainability behaviors of owner–managers and the corporate sustainability practices of SMEs. The research proposes a contingency model that assesses the moderating effects of perceived economic advantages and environmental hostility on this relationship. Based on linear hierarchical multiple regression analyses of a cross-sectoral sample of French SMEs, the results suggest a positive influence of the manager's PSB on the SME's CS practices that appears to (...)
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  • How Can SMEs in a Cluster Respond to Global Demands for Corporate Responsibility?Heidi von Weltzien Heivik & Deepthi Shankar - 2011 - Journal of Business Ethics 101 (2):175 - 195.
    This article argues why and how a participatory approach to implement corporate social responsibility (CSR) in a cluster would be beneficial for small-and medium-sized enterprises (SMEs) who are members of the NCE -Subsea cluster in Bergen, Norway. The political and strategic reasons as well as internal motivation for SMEs to incorporate CSR into their business strategies are discussed with support from relevant literature. Furthermore, we offer a discussion on the characteristics of different approaches to incorporating CSR as part of business (...)
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