Detecting quality in large unstructured datasets requires capacities far beyond the limits of human perception and communicability and, as a result, there is an emerging trend towards increasingly complex analytic solutions in data science to cope with this problem. This new trend towards analytic complexity represents a severe challenge for the principle of parsimony (Occam’s razor) in science. This review article combines insight from various domains such as physics, computational science, data engineering, and cognitive science to review the specific properties (...) of big data. Problems for detecting data quality without losing the principle of parsimony are then highlighted on the basis of specific examples. Computational building block approaches for data clustering can help to deal with large unstructured datasets in minimized computation time, and meaning can be extracted rapidly from large sets of unstructured image or video data parsimoniously through relatively simple unsupervised machine learning algorithms. Why we still massively lack in expertise for exploiting big data wisely to extract relevant information for specific tasks, recognize patterns and generate new information, or simply store and further process large amounts of sensor data is then reviewed, and examples illustrating why we need subjective views and pragmatic methods to analyze big data contents are brought forward. The review concludes on how cultural differences between East and West are likely to affect the course of big data analytics, and the development of increasingly autonomous artificial intelligence (AI) aimed at coping with the big data deluge in the near future. Keywords: big data; non-dimensionality; applied data science; paradigm shift; artificial intelligence; principle of parsimony (Occam’s razor) . (shrink)