The paper examines the media attention given to the Norwegian Progress Party (FrP) during the parliamentary elections in which it participated between 1973 and 2017. Particular attention is paid to the ideas of media populism and the so-called life-cycle model that outlines the relationship between the different media types and a populist movement regarding its life span. Our data consist of media coverage of the parliamentary election campaigns in Norway in Verdens Gang’s (tabloid) and Aftenposten’s (legacy) newspapers between 1973 and (...) 2017 in general (n=16,536) and the FrP’s media attention in these two major newspapers in particular (n=1,671). The research method employed was a quantitative content analysis. The media coverage of the FrP follows somewhat the life-cycle model, but the party’s internal development and status in the political field, immigration as an individual issue, and changes in political and the media environments seem more important factors for the media attention. (shrink)