More than 1.2 million people are killed annually in road crashes all over the world, and still it seems that philosophers and, perhaps more importantly, professional ethicists have not devoted thought to the many moral issues that road traffic was bound to create. This article tries to understand why road ethics is all but ignored by philosophers and ethicists, and makes a plea for a change. By exploring ethically the traffic safety problem of speeding it will be shown that ethical (...) analysis is not only appropriate but mandatory. (shrink)