This article examines the UNESCO Convention on Intangible Cultural Heritage. It accepts the general case made by UNESCO, but urges greater attention to the ‘real-world’ knowledge of ordinary people. The paper rejects taxonomies of knowledge based on metaphysical discussions of knowing. Instead, it argues for an approach to knowledge based on the social production of ‘knowledge acts’. It concludes by asserting that support for the diversity of social enactment of knowledge could have valuable outcomes in the form of new ways (...) of understanding new and emerging technologies. (shrink)