When governments introduce controversial policies that many citizens disapprove of, officeholders increasingly use discursive legitimation strategies in their public communication to ward off blame. In this paper, we contribute to the study of blame avoidance in government social media communication by exploring how corpus-assisted discourse analysis helps to identify three types of common legitimations: self-defensive appeals to personal authority of policymakers, impersonal authority of rules or documents and goals or effects of policies. We use a specialised corpus of tweets by (...) the Brexit department of the British government which we analyse both qualitatively and quantitatively. We demonstrate how the analysis of lexical bundles that characterise each type of legitimation might provide a new avenue for identifying the presence, characteristics and uses of these legitimations in larger datasets. (shrink)

When governments introduce controversial policies or face a risk of policy failure, officeholders try to avoid blame and justify their decisions by using various legitimation strategies. This paper focuses on the ways in which legitimations are expressed in government social media communication, using the Twitter posts of the British government’s Brexit department as an example. We show how governments may seek legitimacy by appealing to (1) the personal authority of individual policymakers, (2) the collective authority of (political) organisations, (3) the (...) impersonal authority of rules or documents, (4) the goals or effects of government policy, (5) ‘the will of the people’, and (6) time pressure. The results suggest that official legitimations in social media posts tend to rely more on references to authority and shared values rather than presentation of evidence and sound arguments. (shrink)

Contemporary protest movements are skeptical of mainstream media outlets, and so to communicate, they make extensive use of social media such as YouTube, Instagram and Twitter. Most research to date has considered how protest movements, as preexistent entities, use such social media to communicate with stakeholders, but little, if any research, has considered how a protest movement is constituted in and through communication. Using the Montreal School’s ventriloquial approach to communication and using YouTube video footage of the gilets jaunes – (...) a contemporary French protest movement – in action, the purpose of this article is to explicate how a protest movement that resists the state’s authority is constituted in and through a textual artifact. Findings indicate that the protest movement is not only discursively constructed through the commentary that accompanies the video, but it is also constituted by non-human actants such as space, buildings and clothing. The protest movement mobilizes networks of human and non-human actants that invoke a moral authority that resists legally authorized state-sponsored networks which are also made up of human and non-human actants. (shrink)