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  1. Genre as struggle.Ming-Yu Tseng - 2018 - Pragmatics and Cognition 25 (3):483-514.
    This study investigates the cognitive-pragmatic motivations for the emergence of a genre of health communication called Patient Decision Aid. It elucidates genre as struggle, i.e. how the emerging genre exemplifies various struggles on three strata: the difficulties facing patients, doctors, and health providers at practice level; the changes anticipated to take place at discourse level; and the tensions in the pragmatics-cognition-society nexus. Particularly illustrated here are five struggles that characterize changes or breakthroughs that PDAs are anticipated to make. It suggests (...)
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  • Coercive, mimetic and normative: Interdiscursivity in Malaysian CSR reports.Kumaran Rajandran - 2018 - Discourse and Communication 12 (4):424-444.
    Malaysian corporations have to disclose corporate social responsibility, and a typical genre for disclosure is CSR reports. These reports incorporate other discourses which indicate the presence of interdiscursivity. The article examines interdiscursivity in Malaysian CSR reports. It selects the CSR reports of 10 major corporations and pursues an interdiscursive analysis which involves four sequential stages. CSR reports contain discourses of public relations, sustainability, strategic management, compliance and financial accounting. Although the discourses are often multisemiotic, language maintains primacy in content, while (...)
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