Ethical requirements of the prosumer-citizen facing companies Resumen: Los procesos de recesión económica y los cambios políticos que se están desarrollando en las sociedades occidentales, plantean una disyuntiva sobre el papel social de las empresas y su modo de relacionarse con el público. Se ha producido el despertar de consumidores/as conscientes de su poder, tanto como creadores/as de contenidos a través de los espacios digitales, como de vigilantes activos de las acciones de empresas y gobiernos. Ante esta realidad, las organizaciones (...) no pueden actuar sin atender al entorno, deben reconocer su responsabilidad social y responder a las demandas de sus stakeholders a través de una gestión empresarial ética y comunicativa. En el presente artículo se reflexiona en torno a una propuesta de ética empresarial de corte discursivo capaz de responder a las exigencias sociales y promover una comunicación transparente que incorpore los intereses de los grupos afectados por la actividad empresarial.: The economic crisis and the political changes that are taking place in Western societies set out a dilemma about the social role of companies and their social interactions. Nowadays, consumers have become aware of their power, both as creators of content through digital tools, as active guards of the actions of companies and governments. In front of this, organizations cannot act without pay attention to their environment; companies must recognize their social responsibility and respond to the stakeholders demands through an ethical and communicative management. We’ll explain a business ethics based on a discursive model, because it can be useful to attend social demands, to promote transparent communication, and to incorporate the interests of those affected by business activity. Palabras clave: ética empresarial, ética discursiva, prosumidor/a, monitorización, confianza. Keywords: business ethics, discourse ethics, prosumer, monitoring, trust. (shrink)

The company at the service of today's society is reinventing itself to satisfy people's needs in a more efficient and adapted way. Globalization and digitization promote increasing interaction and new forms of economic organization such as collaborative economy. However, can it be understood that this new business model, more than others, has as its raison d'être in the search for the “common good”? A first approach suggests the presence of values related to collaboration between equals aiming at a common good. (...) However, the possible existence of a profit motive and the labor relations framework in which certain activities are carried out have created a debate on their ethical qualification. In this context, considering 278 companies in the collaborative economy sector, the relationship between the concept of “common good” and the collaborative economy is analyzed, while examining whether these new realities have an explicit ethical intention (of search for goods for people). According to the results, it is not possible to assert that these platforms have an ethical concern, but it is observed that they are in line with the common good and implicitly contribute to the service of society. (shrink)

The company at the service of today's society is reinventing itself to satisfy people's needs in a more efficient and adapted way. Globalization and digitization promote increasing interaction and new forms of economic organization such as collaborative economy. However, can it be understood that this new business model, more than others, has as its raison d'être in the search for the “common good”? A first approach suggests the presence of values related to collaboration between equals aiming at a common good. (...) However, the possible existence of a profit motive and the labor relations framework in which certain activities are carried out have created a debate on their ethical qualification. In this context, considering 278 companies in the collaborative economy sector, the relationship between the concept of “common good” and the collaborative economy is analyzed, while examining whether these new realities have an explicit ethical intention (of search for goods for people). According to the results, it is not possible to assert that these platforms have an ethical concern, but it is observed that they are in line with the common good and implicitly contribute to the service of society. (shrink)