ABSTRACT This article makes a case for the contemporary relevance of Charles Sanders Peirce’s conception of rhetoric and its further fulfillment through biosemiotics and pragmatist-inflected physiological feminisms. It situates itself in an era when rhetoric is undergoing conceptual change, with the social constructivism that guided much thinking since the 1970s supplanted in part by a family of postconstructivisms. In conversation with new materialist, affective, and biological strands of rhetorical theory, the article maps questions and risks involved in developing newer conceptions (...) of rhetoric not limited to discourse, symbolic action, and exclusively human capacities. It argues that Peircean thinking provides resources for nonreductive understandings of how rhetoric emerges from life itself and is pluralistically mediated through the forming conditions and multimodal consequences that materially give it meaning. Contemporary biosemiotics and physiologically oriented feminisms like Teresa de Lauretis’s then move the promise of Peircean rhetoric closer to reality. (shrink)

The later works of Charles Sanders Peirce (1839–1913) offer an extended metaphor of mind and a rich conception of the dynamics of knowledge and learning. After a ‘rhetorical turn’ Peirce develops his early ‘semiotics’ into a more general theory of sign and sign use, while integrating his pragmatism, phenomenology, and semiotics. Therefore, in this article I bring Peirce's notion of semiosis—the sign's action—to the forefront. In doing so, I hope to disclose how Peirce's rhetorical turn not only opens up towards (...) a richer conception of the dynamics of knowledge and learning, but also invites a shift of perspective from the psychological processes of learning to the semeiotic processes that characterizes the very dynamics of knowledge production. (shrink)

Wim Wenders' film Wings of Desire tells the story of an angel who wishes to become mortal in order to know the simple joy of human life. Told from the angel's point of view, the film is shot in black and white. But at the very instant the angel perceives the realities of human experience, the film blossoms into colour. In this article, I use this film to illustrate and explore Peirce's notion of experience and his claim that ‘experience is (...) our great and only teacher’. In his 1903 Harvard lectures, Peirce placed phenomenology at the heart of his philosophy, while outlining a notion of ‘experience’ that clearly integrates his semiotics, phenomenology and pragmatism. To Peirce, experience is a ‘brutally produced conscious effect’ that comes ‘out of practice’ and is a ‘forcible modification of our ways of thinking’. But as this modification is generated by the actions and flows of signs, it is pertinent to read Peirce's notion of experience in relation to his notion of semiosis. Consequently, a Peircean reading of Wings of Desire not only helps to explore how experience teaches, but also the ways in which the rudeness of experience cannot be fully understood without considering the sign's action. (shrink)

In the vein of Peirce’s communication philosophy, language communication inevitably suffers from its vagueness and uncertainty. Paradoxically, what enables this vagueness and uncertainty to be solved, and the condition of communication to be sufficiently met, is not language itself, but “collateral experience” communicators may weave, exchange, and share in communication. Collateral experience is forceful in penetrating the “universe,” in which communicators may be engaged, and in helping them in the wake of communication to acquire knowledge current in the community. Consequently, (...) generality for a communicative act becomes established as the final goal of communication. Generality overcomes the vagueness and uncertainty arising from local and partial contingencies of context, and transcends beyond it. Due to communication, people become capable of finally resolving puzzlement, and of establishing their beliefs, with a guidance for their action. (shrink)

Although John Dewey has had the most profound effect on education, less is known about the philosophy of education of the original founder of pragmatism, Charles Peirce Using Peirce’s theory of formal rhetoric, I try to show that Peirce’s philosophy of education, when fully understood, is aligned with Dewey’s pedagogy of experiential learning, and can provide a justification for the promotion of active learning in the classroom. Peirce’s rhetoric, as one part of his logical or semiotic theory, argues that reasoning (...) alone is not sufficient to gain knowledge, but that it must be embedded within a community of inquiry, of a certain sort. Applying this to the classroom, I argue that we, as teachers, should endeavor to create the features of a proper community of inquiry in the classroom, one that emphasizes engagement of the students in doing research rather than passively receiving information about its results. (shrink)

ABSTRACTIn this article I propose to interpret Austin's conception of perlocution in light of Peirce's philosophy of signs, through the lens of his notions of thirdness and speculative rhetoric in particular. I suggest that the traditional notion of speech genre, examined within the context of Peirce's semiotic framework, can make sense of the regularities and predictability that are characteristic of a large part of our discursive practices. More specifically, I argue that crystallized “habits of interpretation,” correlated to purposeful speech genres (...) instantiated in given circumstances of enunciation, could be construed as predetermining the range of future interpretive conduct. In that perspective, this process of determination could be thus conceived as relatively predictable, at least for communication situations activating well-defined speech genres. In the end, I suggest that Peirce's conception of rhetoric draws attention to the necessarily constrained interpretive habits of our discursive life, yielding an original perspective on the notion of perlocution. (shrink)

Why do we say that something is unspeakable, even though we know the issue well? We find in many cultural contexts the classification of something as ‘unspeakable'. Using semantics and semiotic theory separating between ‘concept', ‘sign', and ‘reference object of the sign' in several cases where the ‘unspeakable' is described, we will discuss the functions of ‘the unspeakable‘ as a cultural phenomenon. Philosophers use the term frequently with reference to their culture. In our article we will look at the socio-cultural (...) conditions of the concept of ‘the unspeakable'. While it seems that this concept is universal, functions and meanings of this concept vary depending on the cultural settings. We will examine in this article the functions of this concept comparing the use of it in different cultures with religious and mythological impact expressed in this concept. Furthermore, we will look at the linguistic settings that allow us a construction like ‘the unspeakable' to be used as a representation for something not spoken in speech, but existing in another cultural or transcendental sphere. We will show that the expression serves as a semiotic replacement for issues that could be articulated, but due to cultural limits like religion or myths as act of cultural censorship should not be articulated in speech. (shrink)