Why is it so plausible that business organisations in contemporary society use values in their communication? In order to answer this question, a sociological, system theoretical approach is applied which approaches values not pre-empirically as invisible drivers for action but as observable semantics that form organisational behaviour. In terms of empirical material, it will be shown that business organisations resort to a communication of values whenever uncertainty or complexity is very high. Inevitably, value semantics are applied in organisations first when (...) the speakers are uncertain about which stakeholders to whom they have to address (uncertainty) or when different stakeholder groups have to be addressed simultaneously (complexity); second, when the identity of the organisation has to be described; and third, when future strategic options that cannot be expressed by quantitative terms have to be communicated. Values accordingly play a role in organisational practice when certain aspects are indeterminate. Therefore, they are a means for organisations to communicate under fuzzy circumstances. On the basis of these findings, new approaches to value management can now be formulated. (shrink)

I introduce a case study from organization studies to argue that social epistemologists’ recommendation to cultivate diversity and dissent in science is unlikely to be welcomed in the social sciences unless it is coupled with another epistemic ideal: the norm of epistemic responsibility. The norm of epistemic responsibility enables me to show that organization scholars’ concern with the fragmentation of their discipline is generated by false assumptions: the assumption that a diversity of theoretical approaches will lead to fragmentation and the (...) assumption that an imposed consensus on a theoretical approach is needed to maintain the unity of the discipline. (shrink)