In this paper I try to challenge some received views about the role and the function of the traditional academic practice of publishing papers in peer?reviewed journals. I argue that our publishing practices today are rather based on passively accepted social norms and humdrum work habits than on actual needs for communicating the advancements of our research. By analysing some examples of devices and practices that are based on tacitly accepted norms, such as the Citation Index and the new role (...) of DOI attributions in digital publishing, I advocate an epistemically vigilant stance not only towards our ways of acquiring knowledge, but also towards the implicit norms we accept when we produce research. (shrink)