Switch to: References

Add citations

You must login to add citations.
  1. The Ethics of Gamification in a Marketing Context.Andrea Stevenson Thorpe & Stephen Roper - 2019 - Journal of Business Ethics 155 (2):597-609.
    Gamification is an increasingly common marketing tool. Yet, to date, there has been little examination of its ethical implications. In light of the potential implications of this type of stealth marketing for consumer welfare, this paper discusses the ethical dilemmas raised by the use of gamified approaches to marketing. The paper draws on different schools of ethics to examine gamification as an overall system, as well as its constituent parts. This discussion leads to a rationale and suggestions for how gamification (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   1 citation  
  • The Cognitive Side of Social Responsibility.Davide Secchi - 2009 - Journal of Business Ethics 88 (S3):565-581.
    Individuals sit on the board of directors and set organizational goals, individuals make the product, push new marketing campaigns, make tough decisions, create new products, and so on. What is the role of social responsibility (SR) in their thinking? Do individuals need to behave responsibly to live in a social environment? Could this be grounded in their cognition? Furthermore, is there room for SR in our cognitive processes? And then, how can this analysis help studies on socially responsible business? The (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   9 citations  
  • Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends.Bodo B. Schlegelmilch & Magdalena Öberseder - 2010 - Journal of Business Ethics 93 (1):1-19.
    Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on marketing ethics over almost 50 years, offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the field in three important ways. First, we present a state-of-the-art picture of marketing (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   30 citations  
  • Corporate Reputation and Collective Crises: A Theoretical Development Using the Case of Rana Plaza.Breeda Comyns & Elizabeth Franklin-Johnson - 2018 - Journal of Business Ethics 150 (1):159-183.
    Banking scandals, accounting fraud, product recalls, and environmental disasters, their associated reputational effects as well as company response strategies have been well reported in the literature. Reported crises and scandals typically involve one focal company for example BP and the 2010 Deepwater Horizon accident. As business practices change and company supply chains become more complex and interlinked, there is a greater risk of collective crises where multiple companies are associated with the same scandal. We argue that companies are likely to (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   7 citations