When the first issue of this journal was published in April 1975 its inaugural editorial stated: "The aim of the Journal of Medical Ethics is to provide a forum for the reasoned discussion of moral issues arising from the provision of medical care. It will hold no brief for one particular professional, political, or religious viewpoint. The articles it publishes will identify current problems, present factual information, and clarify different moral assumptions. To fulfil these aims the Editors can call on (...) the resources of the disciplines of law, philosophy, and theology, as well as on the whole range of medical and paramedical specialties.1"This prospectus well expressed the ethos of the journal's original publisher, the Society for the Study of Medical Ethics , and was clearly reflected in the content and style of the journal's early issues. It was also reflected in the journal's authorship, which included many leading medical and other academics and professionals of the time, who demonstrated lively engagement with a variety of emerging moral issues. In due course such issues would be well recognised as the substance of ‘medical ethics’, but in 1975, as the editorial also noted, that ‘phrase’ could still ‘create misunderstandings and provoke suspicions (especially perhaps among medical …. (shrink)