Un argumento incontestable contra el egoísmo ha sido considerado como el santo grial de la filosofía moral, es decir, una meta muy valiosa pero de muy difícil realización. Convencido de que sería como mínimo quijotesco volver a intentar una vez más refutar el egoísmo sobre la base de sus propios supuestos, persigo la meta más modesta de desacreditar el egoísmo de forma contundente. Para mostrar hasta qué punto esta teoría es inverosímil, expongo una combinación de argumentos que apelan a juicios (...) normativos y rasgos de nuestra fenomenología moral casi universales. (shrink)

The purpose of this paper is to explicate the idea of egoism in the context of marketing. The idea of egoism is reviewed and contextualized into a framework for interpreting different marketer types. Marketers’ potential trade-offs with consumers and competitors are examined. Four types of marketers are explicated: extremely egoistic marketer, moderately egoistic marketer, moderately altruistic marketer, and extremely altruistic marketer. The framework offered in the paper is of relevance to marketers, media, and agencies rewarding marketing performance. The framework may (...) help in assessing the ethical quotient in marketers’ preferences and behaviors. Studies recognizing the pertinence of egoism in marketing are scarce, and the typological framework discussed in the paper is a contribution to the marketing ethics literature. (shrink)

Ethical egoism, when summarized into a single ethical principle, is the position that a person ought, all things considered, to do an action if and only if that action is in his overall self-interest. The criticisms standardly advanced against this view try to show either that it is subject to some fatal logical flaw or else that, even if logically coherent, it can give no account of the basic parts of morality. Both these objections are mistaken, however, and it is (...) the point of this paper to make this clear. Central to my argument is the distinction drawn in Section 1 between two kinds of moral reasoning and hence two kinds of moral reasons. I call these ‘traditional’ and ‘nontraditional’. Both are present in the writings of contemporary moral philosophers but have not been emphasized or seen as crucial. (shrink)

I wish here to consider a certain type of argument often produced as a refutation of ethical egoism. Such an argument asks us to consider a situation in which the interests of two people conflict. It is then pointed out that the consequence of applying both ethical egoism and some widely accepted conceptual truth concerning the moral words to this situation is in some way ‘absurd’. Ethical egoism is therefore to be rejected. My strategy, in trying to show that this (...) kind of argument is unsound, is this: I will first produce a simple refutation of ethical egoism of my own; I will show why it is unsound; I will try to show that these other arguments fail in the same way. (shrink)

Egoism can be a descriptive or a normative position. Psychological egoism, the most famous descriptive position, claims that each person has but one ultimate aim: her own welfare. Normative forms of egoism make claims about what one ought to do, rather than describe what one does do. Ethical egoism claims that it is necessary and sufficient for an action to be morally right that it maximize one's self-interest. Rational egoism claims that it is necessary and sufficient for an action to (...) be rational that it maximize one's self-interest. (shrink)