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  1. Male and stale? Questioning the role of “opinion leaders” in agricultural programs.Petr Matous - 2023 - Agriculture and Human Values 40 (3):1205-1220.
    Social networks can influence people’s behaviour and therefore it is assumed that central individuals in social networks, also called “opinion leaders”, play a key role in driving change in agricultural and food systems. I analyse the outcomes of an intervention (that encouraged Sulawesi smallholder farmers to take a specific action toward improving the health of their cocoa trees) to assess the impact of engaging opinion leaders in agricultural programs that aim to change farmers’ practices. The intervention has been implemented through (...)
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  • What is technology adoption? Exploring the agricultural research value chain for smallholder farmers in Lao PDR.Kim S. Alexander, Garry Greenhalgh, Magnus Moglia, Manithaythip Thephavanh, Phonevilay Sinavong, Silva Larson, Tom Jovanovic & Peter Case - 2020 - Agriculture and Human Values 37 (1):17-32.
    A common and driving assumption in agricultural research is that the introduction of research trials, new practices and innovative technologies will result in technology adoption, and will subsequently generate benefits for farmers and other stakeholders. In Lao PDR, the potential benefits of introduced technologies have not been fully realised by beneficiaries. We report on an analysis of a survey of 735 smallholder farmers in Southern Lao PDR who were questioned about factors that influenced their decisions to adopt new technologies. In (...)
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