Moral dilemmas have long been debated in moral philosophy without reaching a definitive consensus. The majority of value pluralists attribute their origin to the incommensurability of moral values, i.e. the statement that, since moral values are many and different in nature, they may conflict and cannot be compared. Neuroscientific studies on the neural common currency show that the comparison between allegedly incompatible alternatives is a practical possibility, namely it is the basis of the way in which the agent evaluates choice (...) options. Indeed, both in economic and moral decision-making, the value of options is represented and directly compared in the ventromedial prefrontal cortex. Therefore, we contend that moral dilemmas do not originate from value incommensurability and, on the basis of the neuroscientific discoveries on the neural currency, we derive the implications for the philosophical debate on moral dilemmas. We also provide a possible connection between the experience of moral dilemmas and their neural representation: one of the causes of the individual’s indecision is the neural tie, i.e. the condition in which two options have the same value at neural level, and her regret could be due to the motivational force of the rejected option that is still signalled by affective processes in the brain. We apply this interpretation and the common currency hypothesis to vocational decisions and propose that, although from the agent’s perspective the options are qualitatively different, they may be nevertheless equivalent at neural level. This can be seen as a reason for downgrading the importance commonly attributed to the risk of making the “wrong choice”. (shrink)

This article explored the role of personality disposition and value preference as predictors of social well-being in the context of ecological setting. Ecological contexts like rural and urban are critical, particularly in a developing country like India, because they represent significant disparities and variations in the lived experiences of the people. The participants from the age range of 15–65 years were drawn from two ecological settings, that is, rural and urban and from both the genders. They completed the measures of (...) social well-being, value preference and personality dispositions. The results showed that the different facets of social well-being were differentially related to the aspects of personality and value preference. Ecological setting had significant influence on the measures of personality disposition, value preference and social well-being. Regression analysis showed that except neuroticism, all other factors of personality had consistent positive contribution as the predictors of social well-being. It was also observed that social value and growth factors of value preference had significant contribution, whereas personal value and protection—factors of value preference—had negative contribution as the predictors of social well-being. (shrink)

This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour and value-belief-norm theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature coordination concept, to the TPB. The study employs a questionnaire survey method and a sample of 640, which was statistically analysed through structural equation modeling. The results reveal that the “environmental values-attitudes-behavioural intentions” framework has scientific applicability in agritourism. Environmental values, measured (...) through the variables environmental benefits and the human-nature coordination concept, are positively correlated directly or indirectly with agritourism consumption intentions, while attitudes and subjective norms serve as mediators. However, the mediating effect of perceived behavioural control is not statistically significant, indicating making efforts to influence attitudes and subjective norms is more useful for and effective in stimulating the public’s intentions towards agritourism. As this study tests the hypotheses with empirical data, it provides practical implications for policy-makers and programme managers. (shrink)