Myles Brand offered a provocative defense of Intercollegiate Athletics (IA) by arguing that it is substantively similar to traditional performing arts, such as art or music, and so should be accepted by faculty as a legitimate part of university's educational mission. Randolph Feezell characterized Brand’s analogical argument as ‘sophistic’ and defended the reasonableness of what Brand termed the ‘Standard View’ of athletics whereby it is peripheral to a liberal arts education. I contend that Brand did not bring his persuasive analogical (...) argument to its logical conclusion: IA should contribute to a new, first-of-its kind academic major in Competitive Sport. Feezell’s criticisms of Brand’s analogical argument were unpersuasive, and his conception of a liberal arts education was outdated. As a result, I defend the legitimacy of a Competitive Sport major comparable to a Music Performance major and give a detailed description of its rigorous, liberal-arts based curriculum that integrates faculty and coaching instruction through shared learning objectives and outcomes. I conclude by identifying, and responding to, several practical issues if such a major were to be implemented in a US university. (shrink)