This article examines online identity practices of Chinese doctors mediated through borrowed linguistic resources in a leading medical app. Setting against rapid societal changes in China which open up traditionally ‘powerful’ professions to market competition, and the development of a booming digital economy, this app and its semiotic work drawing on Chinese Internet vernacular, I will argue, offer a fascinating lens to probe into the highly dynamic online discursive practices in contemporary China. Drawing on the notions of entextualization and resemiotization, (...) I will trace and analyse the patterned ways in which pre-existing linguistic resources are creatively reworked by the app to achieve new identity-making purposes. Situating the changes of the field of healthcare in China within a worldwide shift towards neoliberal ideologies and practices, I will also briefly discuss how the emergence of such new social space in digital settings may impact the production and communication of health knowledge and services in China. (shrink)

Enterprise Network has increasingly gained popularity in academia. Over the past few decades, a substantial amount of EN studies have been published in China. Drawing upon a sample of 603 papers retrieved from the Chinese Social Sciences Citation Index database between 1998 and 2020, this study aims to delve into the status quo, knowledge base, research focus, and evolutionary trends of EN research in China. A multifaceted bibliometric analysis was performed using CiteSpace. The findings mainly indicate that the research on (...) EN in China has a clear development context, and the research content gradually changes from macro to micro. In addition to foreign Social Network theories, the research results of domestic scholars have become the basic knowledge in this field. The research includes these topics: the conceptualization of EN, EN as indicators of enterprise development, EN’s impact on start-ups, mechanisms of EN’s effect and governance of EN. The potential direction for future research has been identified as the integration between EN and other forms of networks, and the structure of EN. (shrink)

The very rules of our language games contain mechanisms of disregard. Philosophy of language tends to treat speakers as peers with equal discursive authority, but this is rare in real, lived speech situations. This paper explores the mechanisms of discursive inclusion and exclusion governing our speech practices, with a special focus on the role of gender attribution in undermining women’s authority as speakers. Taking seriously the metaphor of language games, we must ask who gets in the game and whose moves (...) can score. To do this, I develop an eclectic analysis of language games using basic inferential role theory and the concept of a semantic index, and develop the distinction between positional authority and expertise authority, which often conflict for members of oppressed groups. Introducing the concepts of master switches and sub-switches that attach to the index and change scorekeeping practices, I argue that women’s gender status conflicts with our status as authoritative speakers because sex marking in semantics functions as a master switch—“the F-switch”—on the semantic index, which, once thrown, changes the very game. An advantage of using inferentialism for understanding disregard of women’s discursive authority is that it locates the problem in the sanctioned moves, in the deontic structure of norms and practices of scorekeeping, and not primarily in the individual intentions of particular people. (shrink)

(1997). Sign, cause, or general habit? Toward a “historicist ontology” of character on the early modern stage. The European Legacy: Vol. 2, Fourth International Conference of the International Society for the Study of European Ideas, pp. 217-222.

Twitter is a linguistic marketplace in which the processes of self-branding and micro-celebrity depend on visibility as a means of increasing social and economic gain. Hashtags are a potent resource within this system for promoting the visibility of a Twitter update. This study analyses the frequency, types and grammatical context of hashtags which occurred in a dataset of approximately 92,000 tweets, taken from 100 publically available Twitter accounts, comparing the discourse styles of corporations, celebrity practitioners and ‘ordinary’ Twitter members. The (...) results suggest that practices of self-branding and micro-celebrity operate on a continuum which reflects and reinforces the social and economic hierarchies which exist in offline contexts. Despite claims that hashtags are ‘conversational’, this study suggests that participatory culture in Twitter is not evenly distributed, and that the discourse of celebrity practitioners and corporations exhibits the synthetic personalization typical of mainstream media forms of broadcast talk. (shrink)

Review of the book Negotiation of Identity in Multilingual Contexts, Aneta Pavlenko and Adrian Blackledge (eds.) 2004.

Older siblings play a role in their younger siblings’ language socialization by ratifying or rejecting linguistic behavior. In addition, older siblings may engage in a struggle to maintain their dominant position in the family hierarchy. This struggle is seen through the lens of language and political economy as a struggle for symbolic capital. Bilingual adolescent sibling interactions are analyzed as expressions both of identity and of symbolic power. This paper proposes a theory of political micro-economy, by which analysts may trace (...) connections between broad societal structures and structures of face-to-face interaction. (shrink)

In the edited book “Bourdieu and Chinese Education”, a group of scholars in China, Australia, Canada, and the USA engage in a dialogue with Bourdieu and raise persistent questions not only about issues of equity, competition, and change in Chinese education, but also about the value, venture, and violence in using established Western intellectual frameworks for analysing Chinese education. In response to these questions, this special issue analyses and discusses Chinese rural education, teacher education, language education, health and physical education, (...) and transnational education; and proposes a series of new conceptualisations, for example, regression- and network-based field analysis, Bourdieu-Chinese philosophy encounter, field of mediation, localised pedagogical capital, and new Chinese habituses (e.g., contemptuous habitus, diasporic cosmopolitan habitus, habitus (re)structuring). Such collective effort responds to the strident, and sometimes misleading, castigation of Bourdieu for determinism; and also disputes the non-reflexive, celebratory tone that consecrates the French sociologist and his canonical theorem, and hence reproduces the symbolic violence in the doxic academia. In this vein, the special issue is respectful for, but not restricted to, Bourdieu’s sociology, showing no timidity in questioning and contesting the framework of the famed thinker when research problems and findings demand so. (shrink)

In this article, we examine power relations in College English teaching in China, focusing on the symbolic capital of English as a global language. Framing our discussion with Bourdieu's concept of symbolic capital and a review of literature, we problematize the importation of pedagogies from Western countries to China and argue that seemingly liberating pedagogies, such as the communicative language teaching approach, can be turned into a form of oppression of both the instructors and the students. Drawing on Freire's critical (...) pedagogy, we propose that a truly liberating pedagogy should be based on a dialogical relationship between policy-makers, teachers, and students in consideration of the specific economic, social, and cultural backgrounds of the students and teachers. (shrink)

The article proposes a framework for the analysis of identity as produced in linguistic interaction, based on the following principles: identity is the product rather than the source of linguistic and other semiotic practices and therefore is a social and cultural rather than primarily internal psychological phenomenon; identities encompass macro-level demographic categories, temporary and interactionally specific stances and participant roles, and local, ethnographically emergent cultural positions; identities may be linguistically indexed through labels, implicatures, stances, styles, or linguistic structures and systems; (...) identities are relationally constructed through several, often overlapping, aspects of the relationship between self and other, including similarity/difference, genuineness/artifice and authority/ delegitimacy; and identity may be in part intentional, in part habitual and less than fully conscious, in part an outcome of interactional negotiation, in part a construct of others’ perceptions and representations, and in part an outcome of larger ideological processes and structures. The principles are illustrated through examination of a variety of linguistic interactions. (shrink)

The great German theorist Niklas Luhmann argued long ago that meaning is the central construct of sociology. We agree, but our scheme of stochastic processes—evolved over many years as identity and control—argues for switchings of intercalated bits of social network and interpretive domain as the core of meaning processes. We thus challenge Luhmann's central claim that modern society's subsystems are based on communicative self-closure. We assert that there is refuting evidence from sociolinguistics, from how languages are put together and how (...) languages' indexical and reflexive devices are used in social action. Communication is about managing indexicalities, which entail great ambiguity and openness as they are anchored in myriad netdom switchings across social times and spreads. In contrast, Luhmann's concept of communication revolves around binary codes governed recursively and algorithmically within systems in efforts to reduce complexity from the environment. We conclude that systems closure does not solve the problem of uncertainty in social life. In fact, lack of uncertainty is itself a problem. Order is necessary, but order at the edge of chaos. (shrink)

Despite the proliferation of specialised agencies designed to reduce the prevalence of refugees worldwide, the number of individuals fleeing persecution is increasing year on year as endemic violence in countries such as Iraq, Somalia and the Syrian Arab Republic continues. As a result, media broadcasts and political dialogues are saturated with discussions about these “persons of concern”. Fundamental questions nonetheless remain unanswered about what meaning these actors attribute to the label ‘refugee’ and what intent, other than paucity of knowledge, might (...) be driving the term’s use or manipulation. Though this is evidently important in the public arena, where incorrect conflations fuel mistrust and misunderstandings, the ramifications of these divergent understandings at the level of multi-lateral politics have yet to be critically explored. This article applies Barthes’ theory of the multiple orders of the sign to address this. Using the case study of the negotiations preceding the invocation of the Cessation Clause for Rwandan refugees, it illustrates how the word refugee is susceptible to numerous, simultaneous understandings, and discusses the implications of these manifold interpretations for how durable solutions are envisaged and negotiated in the refugee regime. In the case of Rwandan refugees in Uganda, this has meant that over a decade of stalemated discussions between the Governments of Uganda and Rwanda and the United Nations High Commissioner for Refugees over their future have been broken by a series of bilateral concessions that, whilst diminishing the political significance attached to this protracted caseload, have failed to address the continuing precarity of their situation. By conceptualising the word refugee as a sign according to the Saussurean model of semiotics, this paper therefore argues that despite the term’s established legal-normative definition, its inherent malleability makes it susceptible to processes of political instrumentalisation. This elevates the refugee as a rhetorical figure above the refugee as a physical-legal body entitled to certain forms of assistance. (shrink)

This paper develops a formal model of the subtle meaning differences that exist between grammatical alternatives in socially conditioned variation and how these variants can be used by speakers as resources for constructing personal linguistic styles. More specifically, this paper introduces a new formal system, called social meaning games, which allows for the unification of variationist sociolinguistics and game-theoretic pragmatics, two fields that have had very little interaction in the past. Although remarks have been made concerning the possible usefulness of (...) game-theoretic tools in the analysis of certain kinds of socially conditioned linguistic phenomena :645–668, 1977; Dror et al. in Lang Linguist Compass 7:561–579, 2013; in Lang Linguist Compass 8:230–242, 2014; Clark in Meaningful games: Exploring language with game theory, MIT Press, Cambridge, MA, 2014, among others), a general framework uniting game-theoretic pragmatics and quantitative sociolinguistics has yet to be developed. This paper constructs such a framework through giving a formalization of the Third Wave approach to the meaning of variation using signalling games and a probabilistic approach to speaker/listener beliefs of the kind commonly used in the Bayesian game-theoretic pragmatics framework :3–44, 2016, for recent overviews). (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so-called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three-step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo-liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so‐called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three‐step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo‐liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

Inspired by recent theorization by Dreier and Lave concerning situated perspectives on learning, I illuminate learning of international graduate students in a science lab in Japan as trajectories of participation in multi-layered activities and various mutually constituted occasions, and as crossing of multiple communities of practice. By doing so, I describe trajectories of participation as unique and multiple ways characteristic of individual participants instead of as a linear process from newcomer to old-timer or from peripheral to full participation in a (...) community of practice. Identity formation is also reformulated as discovering and constituting one’s unique self through crossing multiple communities of practice rather than merely as becoming a member in a community of practice. Further, I show that identity formation may be regarded not merely as adjusting the relationship among multiple communities within individuals, but as the practice of organizing new linkages among communities and of reconstituting communities of practice. (shrink)

This study sets out to examine the ways Nigerian cyber-fraudsters (Yahoo-Boys) are represented in hip-hop music. The empirical basis of this article is lyrics from 18 hip-hop artists, which were subjected to a directed approach to qualitative content analysis and coded based on the moral disengagement mechanisms proposed by Bandura (1999). While results revealed that the ethics of Yahoo-Boys, as expressed by musicians, embody a range of moral disengagement mechanisms, they also shed light on the motives for the Nigerian cybercriminals' (...) actions. Further analysis revealed additional findings: “glamorization/de-glamorization of cyber-fraud” and “sex-roles-and-cultures”. Having operated within the constraint of what is currently available (a small sample size), this article has drawn attention to the notion that Yahoo-Boys and some musicians may be “birds of a feather.” Secondly, it has exposed a “hunter-and-antelope-relationship” between Yahoo-Boys and their victims. Thirdly, it has also highlighted that some ethos of law-abiding citizens is central to Yahoo-Boys’ moral enterprise. Yahoo-Boys, therefore, represent reflections of society. Arguably, given that Yahoo-Boys and singers are connected, and the oratory messages of singers may attract more followers than questioners, this study illuminates the cultural dimensions of cyber-fraud that emanate from Nigeria. In particular, insights from this study suggest that cyber-fraud researchers might look beyond traditional data sources (e.g., cyber-fraud statistics) for the empirical traces of “culture in action” that render fraudulently practices acceptable career paths for some Nigerian youths. (shrink)

This paper reviews a brief portion of the literature on code switching in sociology, linguistic anthropology, and sociolinguistics, and suggests a definition of the term for sociocultural analysis. Code switching is defined as the practice of selecting or altering linguistic elements so as to contextualize talk in interaction. This contextualization may relate to local discourse practices, such as turn selection or various forms of bracketing, or it may make relevant information beyond the current exchange, including knowledge of society and diverse (...) identities. (shrink)

This thesis arises out of a critique of the way language is decontextualized and presented from a reductively linguistic viewpoint in foreign language instruction. In particular, it focuses on the weaknesses of the broad approach known as Communicative Language Teaching (CLT) and highlights the disparity between its theoretical assumptions and practical applications. With this in mind, the thesis identifies and explores three foundational premises that should be considered as part of an attempt to design a theoretically coherent framework for foreign (...) language instruction. By applying three sets of principles based on these premises, the thesis goes on to outline such a framework. After providing a background to the study, the first consideration is the nature of cultural and communicative performance. The study turns to sociological concepts regarding cultural organization and production, in order to better conceptualize how 'culture' can be understood in the context of foreign language learning. The second part of this area focuses on meaning and communication in order to undermine current treatments of 'language' in foreign language pedagogy. The second area of interest is that of learning and thus considers a number of theories of how people learn. The focus here is on learning-in-general rather than learning languages specifically. What emerges from this are a number of principles that should be borne in mind when creating conditions favorable to language learning. Finally, one largely overlooked area in foreign language learning and applied linguistics more broadly, is how the field of foreign language pedagogy constructs and legitimizes its practices, as well as suppresses its foundational theoretical assumptions in its activities (including research, methodology and teaching). A chapter is therefore devoted to this issue, and a set of principles is formulated in order to ensure that the design of any instructional framework is honest and ethical. Thus furnished with the triangulation of principles, an attempt is made to outline how a learner-focused, ethical pedagogical framework that stresses culture might look. This thesis is theoretical in nature and relies on arguments and positions from diverse and less commonly considered academic fields in foreign language instruction. Its main theoretical inspiration comes from concepts and claims generally considered 'poststructural' or 'postmodern'. However, there is no exclusive devotion to any particular author or theory. It is hoped that this thesis can make a genuine, if not controversial, contribution to the field of foreign language teaching by initiating a dialogue concerning the (lack of) philosophical and epistemological reflexivity in the field. (shrink)

Ethnographic study of Hippo Family Club, a foreign language learning club in Japan with chapters elsewhere, reveals a critique of foreign language teaching in Japanese schools and in the commercial English conversation industry. Club members contrast their own learning methods, which they view as “natural language acquisition”, with the formal study of grammar, which they see as uninteresting and ineffective. Rather than evaluating either the Hippo approach to learning or the teaching methods they criticize, however, this paper considers the ways (...) of thinking about language that club members come to share. Members view the club as a transnational organization that transcends the boundaries of the nation-state. Language learning connects the club members to a cosmopolitan world beyond the club, even before they interact with speakers of the languages they are learning. The analysis of club members’ ideologies of language and language learning illuminates not only the pragmatics of language use, but practices and outcomes of socialization and shared social structures. (shrink)