Within the corporate social responsibility research field, the construct of organizational reputation has been extensively scrutinized as a crucial mediator between the firm CSR engagement and valuable organizational outcomes. Yet, the existing literature on organizational reputation suffers from substantive divergence between the studies in terms of defining the construct’s domain, dimensional structure, and the methodological operationalization. The current study aims to refine the organizational reputation construct by reconciling varying theoretical perspectives within the construct’s definitional landscape, suggesting a holistic but parsimonious (...) triadic view on the organizational reputation construct for customer stakeholders. Based on commonly used extant organizational reputation measures, we theoretically and empirically develop the customer-based triadic organizational reputation scale and position it as a superordinate multidimensional construct influencing three distinct first-order dimensions: product and service efficacy, societal ethicality, and market prominence. Results show that the proposed triadic conceptualization of organizational reputation is theoretically defensible, and the resulting scale is cross-culturally generalizable and performs well compared with existing, longer measures of organizational reputation. Together, the organizational reputation model developed here suggests that, for cognitive economy and functional efficiency, customers will access a second-order reflective model of organizational reputation as the default implicit attitude, which in turn will activate reflections of the implicit attitude in the form of first-order dimensions. (shrink)

Management scholars have paid close attention to the construct of organizational or corporate reputation, particularly in the applied business ethics and corporate social responsibility fields. Extant research demonstrates that CR is one of the key mediators between CSR and important organizational outcomes, which ultimately improve organizational performance. Yet, hitherto the research focused on CR construct has been plagued by multiple definitions, conflicting conceptualizations, and unclear operationalizations. The purpose of this article is to provide theoretical ground for positioning of CR as (...) an assessment construct that is modeled as a second-order factor affecting individual first-order dimensions, and to provide methodological and empirical support toward such conceptualization. We assert that intangible, socially complex, and causally ambiguous CR can be accurately estimated through its individual measurable dimensions. Using survey data from Peru, we empirically test the hypothesized second-order reflective model within a hierarchy of nested and non-nested models, and compare its model fit and predictive power with alternative conceptualizations. Modeling CR as a second-order reflective construct relies on a set of theoretical propositions and yields several methodological advantages, including strong conceptual interpretability and parsimony when tested within a nomological context. We explicitly demonstrate positive organizational outcomes of CR: customer trust, corporate identification, in-role behavior, and extra-role behavior. Then, we demonstrate that the shorter scales of CR can be used as a good proxy for the full construct measure. The paper concludes by highlighting theoretical insights, and methodological and managerial implications of the findings. (shrink)

This paper is a conceptual analysis of the theory debate in psychology, as carried out by cognitivists and radical behaviorists. The debate has focused on the necessity of theories in psychology. However, the logically primary issue is the nature of theories, or what theories are. This claim stems from the fact that cognitivists and radical behaviorists adopt disparate accounts of the nature of theories. The cognitivists' account is closely akin to the received view from logical positivism, where theories are collections (...) of statements and theoretical terms are restricted to designate unobservable entities. Radical behaviorists also conceive theories as collections of statements, but restrict theoretical terms in psychology to designate observable entities. If each side approaches the necessity issue with its preferred account, both agree that theories are necessary in psychology. Hence, there is no disagreement over the necessity of theories in psychology per se, only over the nature of theories. The received view, however, has been shown to suffer from irreparable difficulties that have led to its total rejection in post-positivistic philosophy of science. Alternative accounts, like the structuralist and semantic views, do not raise the issue of whether theories are necessary in psychology. (shrink)

The success of any election depends on whether it was free and fair both to the candidates and the voters. Due to media coverage of national elections locally, regionally and globally, subtle psychological cues have become popular and are being used in student Representative Council (SRC) elections to harness voter preferences. This study focused on investigating the relationship between subtle psychological cues and voter preferences among university of Zimbabwe students. More so, the study was focused on four operationally defined subtle (...) psychological cues namely Ballot order effects, Hallo effects, Negativity bias and Push polls on whether they would influence the participant’s voter preference. The study takes the form of an experimental research design and is based on a sample of 80 purposefully selected participants. In addition, primary data was gathered using 4 ballot papers with a Likert scale and was analysed using Statistical Package for Social Studies (SPSS) version 23. Descriptive statistics, T-tests for independent samples, Chi-square tests and Pearson correlation were computed to establish the degree of the relationship between the variables in question. Results show that of the four subtle psychological cues under investigation, negativity bias and hallo effects were predominantly popular due to the American presidential debates such as that of Richard Nixon against Kennedy and Barack Obama against Hilary Clinton. In addition the results show no statistically significant group differences on how gender, ethnicity and year of study affected voter preferences. Ultimately, there were three positive correlations for the experiments Ballot order effects, Hallo effects and Negativity bias. However, contrary to the reviewed literature there was a negative correlation between Push polls and voter preferences. The conclusion was that there is statistically significant relationship between subtle psychological cues and voter preferences and hence have the potential to increase or decrease the votes a candidate obtains. Therefore, the University can closely monitor SRC elections and make sure the students do not abuse psychological cues such as negativity bias and push polls as they have the potential of ruining the student’s reputations. Also the organisation can add to its current SRC election policies the strategies that were implemented in this study to hold other factors at a constant such as using butterfly ballot paper ordering to help make the free and fair. (shrink)