This study assesses the disconnect between television news directors' and journalism students' perceptions of issues in media ethics. Responses from 60 news directors and 166 students enrolled in ethics courses at three universities offer insight into what issues practitioners actually face, what issues students think they will face, and how serious each group perceives potential ethical dilemmas to be. Both groups agree that ethics is best learned on the job.

The case method approach to introducing ethical issues is a traditional tool for applying critical thinking skills to a specific dilemma (Beauchamp & Childress, 2001). It allows for personal reflection and clarification of an individual's conceptual framework for deciding what is and is not ethical behavior. However, it also affords the student distance from the story line and may, through providing a retrospective critique, prevent sufficient challenge to the student to articulate and defend personal value assessments in addressing the ethical (...) dynamics reflected in the case. Providing teaching exercises that encourage the creation of language to form that conceptual framework and a comfort in using that language allows the student to not only identify ethical issues but also recognize and more effectively communicate the struggles with molding a personal values portrait to apply to such cases. (shrink)