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  1. Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets.Fred Amofa Yamoah, Rachel Duffy, Dan Petrovici & Andrew Fearne - 2016 - Journal of Business Ethics 136 (1):181-197.
    Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of ethical consumerism to an increase in ethical consumer concerns and motivations, widened distribution of ethical products, such as fairtrade, questions these assumptions. A model that integrates both individual and societal values into the theory of planned behaviour is presented and empirically tested to challenge the assumption that ethical consumption is driven by ethical considerations alone. Using (...)
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  • A Case for Consumer Social Responsibility : Including a Selected Review of Consumer Ethics/Social Responsibility Research.Scott J. Vitell - 2015 - Journal of Business Ethics 130 (4):767-774.
    The literature is replete with articles emphasizing the importance of corporate social responsibility. However, few, if any, of these articles discuss the role of the consumer in achieving corporate social responsibility. It is the premise of the current paper that it may be difficult for corporate social responsibility to succeed without the assistance of consumers. That is, for corporate social responsibility to flourish, it needs to be accompanied by consumer social responsibility. This paper examines this proposition, makes the distinction between (...)
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  • Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review.Elena Kossmann & Monica Gomez-Suarez - 2019 - Frontiers in Psychology 10.
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  • Focus on Fairtrade: Propositions for Integrating Fairtrade and Supply Chain Management Research. [REVIEW]Katri Karjalainen & Claire Moxham - 2013 - Journal of Business Ethics 116 (2):267-282.
    Driven by increased consumer interest and stakeholder pressure, the number of Fairtrade (FT) products has been steadily increasing. The mainstreaming of FT means that the products are now facing stiff competition within the generic product categories in which they operate. While consumers may pressure organizations for ethical conduct, they are less willing to pay premium prices for fairly traded products. For FT to continue to grow, more efficient operating models are required to offset the premium prices paid to producers to (...)
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  • The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy.Alvina Gillani, Smirti Kutaula, Leonidas C. Leonidou & Paul Christodoulides - 2019 - Journal of Business Ethics 169 (3):557-577.
    The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random sample of 211 British and 112 Indian consumers and using structural equation modeling, it was found that high levels of physical, social, and psychological proximity leads to high consumer fair trade engagement. Moreover, consumer fair trade engagement was confirmed to have a positive impact on fair (...)
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  • Ethics, Faith, and Profit: Exploring the Motives of the U.S. Fair Trade Social Entrepreneurs.John James Cater, Lorna A. Collins & Brent D. Beal - 2017 - Journal of Business Ethics 146 (1):185-201.
    Although fair trade has grown exponentially in the U.S. in recent years, we do not have a clear understanding of why small U.S. firms choose to participate in it. To answer this question, we use a qualitative case study approach and grounded theory analysis to explore the motivations of 35 small fair trade businesses. We find that shared values and the desire to help others, often triggered by a critical incident, lead social entrepreneurs to found and sustain fair trade businesses. (...)
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