The starting point of this article is the undeniable experience of conscious willing despite its rejection by scientific research. The article starts a phenomenology of willing at the level of the phenomenon of willing itself, without assuming its embeddedness in a faculty of the soul, consciousness and so forth. After the introduction, a brief history of the philosophy of willing is provided, from which the paradoxical conclusion is drawn that, according to phenomenologists like Heidegger and his followers, the dominance of (...) the will is the main characteristic of the current age, whereas scientists deny the existence of a conscious will at all. Then, four structural moments of the phenomenon of willing are explored in contrast to traditional characterizations in order to rehabilitate and appreciate the phenomenon of willing in contemporary philosophy: the interconnectedness of the one who wills and that which is willed, the transcendence and demand character of that which is willed, the self-involvement of the one who wills and the ampliative nature of the act of willing. To this end, not only sources from the phenomenological tradition but also the affordance theory of the ecological psychologist James Gibson are critically discussed. (shrink)