This article identifies the moral premises of contemporary business ethics. After analyzing thirty business ethics texts, the article shows that many business ethicists hold the conventional view that being moral is altruistic. This altruistic perspective logically implies a negative evaluation of self-interest and the profit motive, and business. As a result, the prevailing attitude in mainstream business ethics is that without altruistic restraints businesspeople are inclined to lie, steal, and cheat, not create and earn wealth through honest production and voluntary (...) trade. Therefore, the central concern in current business ethics is to curb businesspeople morally, not to empower them in their self-interested desire to make money. In the final analysis, the article shows how the anti-egoist assumptions manifest themselves in a moral prejudice against business, leading to a biased, unfair, and misleading account of the business world. (shrink)