In this paper I use the traditional image of Plato as swan to suggest that interpreting Plato should not be a matter of getting to know what his doctrines are (a doctrinal approach), but rather a of getting to know Plato himself (a knowledge by acquaintance approach). I argue that the dialogues encourage the knowledge by acquaintance approach and discourage the doctrinal approach, through the use of Platonic anonymity, Platonic irony and Platonic self-effacement. I point out how the knowledge by (...) acquaintance approach values the rich diversity of historical opinions about Plato, whereas the doctrinal approach seeks to resolve such diversity once and for all. Even though the doctrinal approach has powerful tools at its disposal—such as the testimony of Aristotle, the principle that the main speaker in a dialogue is Plato’s mouthpiece, and stylometric analysis—the product of a doctrinal approach is a brand of Platonism that is weak, rigid, and ultimately dispensable. The philosophy of Plato is worthy of more respect than that, and it repays such respect with wider understanding. (shrink)