Belief polarization is widely seen to threaten havoc on our shared political lives. It is often assumed that BP is the product of epistemically irrational behaviors at the individual level. After distinguishing between BP as it occurs in intra-group and inter-group settings, this paper argues that neither process necessarily reflects individual epistemic irrationality. It is true that these processes can work in tandem to produce so-called “echo chambers.” But while echo chambers are often problematic from the point of view of (...) collective rationality, it doesn't follow that individuals are doing anything wrong, epistemically speaking, in seeking them out. In non-ideal socio-epistemic contexts, echo chamber construction might provide one's best defense against systematic misinformation and deception. (shrink)