China communicates strategic narratives about artificial intelligence in digital media productions to create a shared meaning about its actions and its image in the global race to develop AI. Building upon the literature in emotions and strategic narratives, this study seeks to clarify which emotions are discursively used in China’s international AI narratives, and their function and significance. Specifically, the study investigates emotion discourses in AI-focused videos disseminated on China’s international broadcasting. The analysis reveals that pride, hope and fear discourses (...) have multiple functions in China’s international AI narratives on CGTN. Hope is used to represent China as a key competitor in the global AI race, who is catching up to the US. China uses pride to showcase its advances in AI applications, to highlight its transformation of traditional industries, and to identity itself as equal to the US. Fear is used to frame US’s perception of China’s AI developments, to suggest their crisis of confidence, but also to refute the “China threat”. Additionally, the fear discourse is used to deliberate anticipated risks, particularly on job loss and data privacy. These emotion discourses forge China’s identity as a future global AI power. The paper then discusses how these findings contribute to key debates about Chinese discourse and media strategy. (shrink)

This article explores how giving systematic attention to emotions could enhance grounded normative theory accounts. Grounded normative theory, and related approaches featuring an ‘ethnographic sensibility’, involve the conduct of original empirical research and/or analysis in the development of normative arguments. Each has been increasingly visible in normative political theory, focusing on moral claims in contexts such as migration, democratic practice, and grassroots struggles. Yet, while such approaches have sought to sensitively present experiences of injustice and exclusion within such contexts, they (...) have given relatively little attention to the emotional or ‘affective’ turn in normative theory and social science disciplines, where emotions are studied as integral to political/moral claims and the motivation of action. We highlight how a similar emphasis on emotions as integral to political and moral claims could enrich grounded normative theory, in part through presenting an illustrative analysis of emotional expressions by immigration detainees in the UK. We show how such analysis can expand normative inputs, and clarify or reveal normative issues arising in a given empirical context. We also highlight how grounded normative work could enrich normative treatments of political emotions. (shrink)