This paper considers the place of education within our “consumers’ society”, beginning with Hannah Arendt’s account of the rise of consumerism to a position of political dominance and the resulting eclipse of public life. Connections are then made between Arendt’s account of this rise and Jean Baudrillard’s account of the postmodern proliferation of signs and the transformation of the sign into a commodity. This radical “semiurgy” accelerates into a self-referential series of signs which entails the loss of reality – it (...) contributes to the disappearance of the human subjectivity behind the creation of images. I argue that Baudrillard does not respond adequately to the dynamic that he describes so well. By contrast, Arendt’s concept of natality, I suggest, prepares the ground for a response to the forces of commodification that colonize the educational environment and threaten its critical possibilities. As youth and schools receive more and more attention from advertisers, students are sold by educational institutions to commercial interests who seek unfettered access to this “captive audience”. Yet education is profoundly compromised when youths are viewed as consumers and not as a social investment, when education is viewed merely as an opportunity to secure a new market. (shrink)

The starting point for any understanding of Jean Baudrillard's media theory is his concept of `communication'. This is heavily indebted to his theory of symbolic exchange, drawn from the Durkheimian tradition running through Durkheim, Mauss, Caillois and Bataille. Common to all these authors is s specific view of human relations, derived from their anthropology, as involving both a communication and a confrontation. Baudrillard, therefore, sees the modern semiotic order as based on the destruction of these symbolic relations, and its media (...) accordingly as founded on a `non-communication'. In symbolic exchange, however, Baudrillard presents a complete and coherent theory of power, and his theory of communication illustrates the possibilities of transformation and reversal of established power and the system of non-communication which the reinstitution of symbolic relations can bring about. (shrink)

South Park, as a narration of late capitalist concerns, has much in common with works from earlier carnival historical epochs, most importantly Gargantua and Pantagruel and its depiction of folk traditions of consumptive culture. Madness, hallucination, excrement, homosexuality, cuckoldry, flowering anuses, zombies, monstrosity, gambling, banquets, viral contagion, grotesque consumption all become signs of a historical epoch which exists in a repetitious and catastrophic sacrificial crisis, a period of terrifying recurrence of the same and effacement of the `immense freedom' of ascetic (...) reflexivity. Bataille's, Foucault's and Nietzsche's originally transgressive concerns for theorizing, via genealogy and heterology, the expulsed matter of a disciplinary, segmented metaphysics of the transcendent, regularized subject, become, in the age of late capitalism's appropriation of carnival traditions, the dominant logic, displaying a consumptive concern for a terrain of absences and orifices. (shrink)

This article provides a critique of the postmodernist notion that there has been of recent years a dissolution of the divide between aesthetics and practical activities, between Art and Life. It does so by considering the game of soccer from a phenomenological viewpoint, which shows that the game possesses intrinsically ‘aesthetic’ qualities. The conditions of possibility of such qualities are understood by introducing the idea of the ‘proto‐aesthetics’ of soccer and other mundane phenomena. By considering the proto‐aesthetics of the quotidian (...) we argue that recent changes in the nature of practical life should not be regarded as due to ‘aestheticisation’ but rather as springing from processes of commodification. (shrink)

This essay has been by necessity a gloss of a complex look at the relations of power, control, and personal identity construction in a workplace. Features of the nature of the work process combine with social strategies to construct a reproductive self-referential system. Corporate organizations are central institutions in contemporary life; they make developmental decisions for individuals and for society as a whole. While they are in this sense political to the core, we have not done enough to understand how (...) this politics works or to explore its relation to people in a democratic society. Using a phenomenologically-based communication analysis enables a sensitive analysis of the multiple forms of power and domination as they exist in corporate sites. Although I have given only an outline of one case study here, this example suggests that phenomenologically-based projects can show harmful and unwarranted control, and can be a first step to fostering corporate practices that lead to decisions which are less wasteful of resources and more fully accomplish the goals of democratic society. (shrink)

Textual portrayals of nursing can be ‘read’ from a number of possible viewing positions, which play a very real part in the way that our reality is constructed and understood. The image depends on which viewing position is chosen by or constructed for the viewer, and how the viewer interacts with that position. Thus without the viewer the image is incomplete. This paper is a beginning exploration of the nature of texts diat portray nursing, and what Kaplan has termed the (...) ‘delicate negotiation’ between the reader and the text in producing, in this case, understandings of nursing. Consequently die discussion focuses on how texts represent nursing, not in terms of what they portray, but how understandings of that portrayal are arrived at. This is to move exploration of portrayals of nursing from the descriptive to the discursive realm. In so doing the aim is to begin to explore and uncover the way in which we are positioned, and position ourselves, as readers of portrayals of nursing in text. (shrink)

Grounded on Foucault's suggestion that discourses are not just referential or representational systems, but part of the infrastructure ordering practices in a society, this article analyzes transformations in the etiquette literature in the USA at the beginning of the 20th century. It claims that the transformations undergone by etiquette books at the time involved not only a change in the substance of manners but also in their format, and it shows how this change in format embodied and helped deploy an (...) infrastructure of social relations constituted by a logic of decenteredness, as opposed to a logic of centeredness. The article discusses both the theoretical issues raised by the concept of an infrastructure of social relations and methodological points concerning the use of etiquette books for social research, and raises some analytical questions regarding our understanding of American history at the time, as well as our more general conceptions of modernity and postmodernity. In order to reinforce its general argument concerning the embeddedness of an infrastructure of social relations in discourse, and to help clarify the idea of a logic of decenteredness, the article also illustrates how etiquette books from a much earlier period embodied and deployed a logic of centeredness. (shrink)