We study classes of atomic models \ of a countable, complete first-order theory T. We prove that if \ is not \-small, i.e., there is an atomic model N that realizes uncountably many types over \\) for some finite \ from N, then there are \ non-isomorphic atomic models of T, each of size \.

We present a novel, perspicuous framework for building iterated ultrapowers. Furthermore, our framework naturally lends itself to the construction of a certain type of order indiscernibles, here dubbed tight indiscernibles, which are shown to provide smooth proofs of several results in general model theory.