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  1. I Am a Fake Loop: The Effects of Advertising-Based Artificial Selection.Yogi Hale Hendlin - 2019 - Biosemiotics 12 (1):131-156.
    Mimicry is common among animals, plants, and other kingdoms of life. Humans in late capitalism, however, have devised an unique method of mimicking the signs that trigger evolutionarily-programmed instincts of their own species in order to manipulate them. Marketing and advertising are the most pervasive and sophisticated forms of known human mimicry, deliberately hijacking our instincts in order to select on the basis of one dimension only: profit. But marketing and advertising also strangely undermine their form of mimicry, deceiving both (...)
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