Van Orden and Paap argue that subtractive functional neuroimaging is fundamentally flawed, unfalsifiable, and cannot bear upon the nature of mind. In this they are mistaken, although their criticisms interestingly illuminate the scientific problems we confront in investigating the material basis of mind. Here, I consider the criticisms of Van Orden and Paap and discuss where they are mistaken and where justified. I then consider the picture of imaging science that Van Orden and Paap seem to espouse and sketch an (...) alternative picture that is more realistic, more interesting, and consistent with the deliverances and the weaknesses of neuroimaging techniques. Finally, I identify three assumptions that I do think neuroimaging is wedded to and briefly discuss their implications. (shrink)