This paper aims at understanding Sustainable Development Goals as normative ends to be achieved by normative means in the context of global ethics. It distinguishes the descriptive and the normative senses of sustainability and development and puts forward a case for exploring the role of human moral obligations as the normative means to attain the goals of sustainable development. It argues that it is only when basic human moral obligations and role-related obligations are fulfilled that human well-being and that of (...) the non-human elements of the eco-system can be achieved. Furthermore, it also explains how such a concept can be inclusive, diverse and integrative. (shrink)