Probably the most influential critique of social theorizing about the non-West in recent years has been one emanating from a `subalternist' perspective, by which I mean a critique mounted if not by, then in the name of, peoples/cultures/modes of thought that have been dominated culturally by `the West'. The rapid rise to prominence - economic, political, strategic and cultural - of an increasingly large number of nation states in the Asia-Pacific region poses a rather different kind of challenge to western (...) perspectives on the project of modernity, a challenge to which social theory has yet to formulate an adequate response. Focusing on Malaysia, this paper examines the claims advanced by certain members of the new Asian political elite and intellectuals that Asian countries have discovered divergent trajectories of modernization, and argues that attempts on the part of contemporary western observers to dismiss these claims have so far been unconvincing. This suggests that social theorists need in future to give more serious consideration to the possibility that the `rise of Asia' represents a new kind of modernization. (shrink)