Abstract. The notion of similarity has been studied in many areas of Computer Science; in a general sense, this concept is defined to provide a measure of the semantic equivalence between two pieces of knowledge, expressing how “close” their meaning can be regarded. In this work, we study similarity as a tool useful to improve the representation of arguments, the interpretation of the relations between arguments, and the semantic evaluation associated with the arguments in the argumentative process. In this direction, (...) we present a novel mechanism to determine the similarity between two arguments based on descriptors representing particular aspects associated with these arguments. This mechanism involves a comparison process influenced by the context in which the process develops, where this context provides the relevant aspects that need to be analyzed in the application domain. Then, we use this similarity measure as a quantity to compute the result of attacks and supports in the argumentation process. These valuations, applied to a Bipolar Argumentation Frameworks, allowed us to refine the argument relations, providing the tools to establish a family of new argumentation semantics that considers the similarity between arguments as a crucial part for the argumentation process. (shrink)