“Doing Gender,” West and Zimmerman's landmark article, highlighted the importance of social interaction, thus revealing the weaknesses of socialization and structural approaches. However, despite its revolutionary potential for illuminating how to dismantle the gender system, doing gender has become a theory of gender persistence and the inevitability of inequality. In this article, the author argues that we need to reframe the questions to ask how we can undo gender. Research should focus on when and how social interactions become less gendered, (...) whether gender can be irrelevant in interaction, whether gendered interactions always underwrite inequality, how the institutional and interactional levels work together to produce change, and interaction as the site of change. (shrink)

This article offers a feminist perspective on public sociology that suggests that the potential risks of going public with feminist sociological research are more pervasive and serious than proponents of public sociologies have previously acknowledged. At the same time, the promise of public sociologies for furthering feminist goals has been largely untapped. Here, the authors recount their own experience with widely publicized research that, while neither unique nor typical, serves to highlight potential risks of making feminist sociological research public. Feminist (...) scholars must be made aware of these risks as feminist research, which challenges existing gender inequalities and arrangements, is especially likely to encounter negative public reaction. The authors recommend collective and conscientious attention to both the medium and the message. The perspective on public sociologies presented here can help further the goals of public sociology and holds special promise for feminist sociologists who seek effective ways to promote social change. (shrink)