I propose and defend a novel view called ‘de se consequentialism’, which is noteworthy for two reasons. First, it demonstrates — contra Doug Portmore, Mark Schroeder, Campbell Brown, and Michael Smith, among others — that a consequentialist theory employing agent-neutral value is logically consistent with agent-centered constraints. Second, de se consequentialism clarifies both the nature of agent-centered constraints and why philosophers have found them puzzling, thereby meriting attention from even dedicated non-consequentialists. Scrutiny reveals that moral theories in general, whether consequentialist (...) or not, incorporate constraints by assessing states in a first-personal guise. Consequently, it is no coincidence that de se consequentialism mimics constraints: its distinctive feature is the very feature through which non-consequentialist theories enact them. (shrink)