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Parents have an influence on the formation of their children’s mate preferences. This research conducted two studies to test the relationship between parents’ education level and the gender role characteristics of ideal mate for college students, and the moderating role of urban-rural residence on this relationship. In study 1, 1,033 participants reported their explicit attitude toward gender role characteristics for an ideal mate via the Chinese Sex Role Inventory-50. In study 2, we recruited 130 participants and used an implicit association (...) |