Results for 'M. R. Hyman'

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  1. Research on advertising ethics: Past, present, and future.M. R. Hyman, R. Tansey & J. W. Clark - 1994 - Journal of Advertising 23:5--15.
     
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    A Tribute, an Old Challenge Revisited, and an Amplification.M. R. Hyman - forthcoming - Legends of Marketing.
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  3. The anti-trust implications of relationship marketing.R. Fontenot & M. R. Hyman - 2004 - Journal of Business Research 57:1211-1221.
     
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  4. Marginally performing salespeople: A definition.M. R. Hyman & J. K. Sager - 1999 - Journal of Personal Selling and Sales Management 19:67--74.
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  5. The vignette method in business ethics research: Current uses and recommendations.M. R. Hyman & S. D. Steiner - 1996 - Sma Conference Proceedings 1:261--265.
     
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  6. Dependency theory and the effects of advertising by foreign-based multinational corporations in Latin America.R. Tansey & M. R. Hyman - 1994 - Journal of Advertising 23:27--42.
     
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  7. Latin American Dependency Theory and Advertising by Foreign-Based Multinational Corporations.R. Tansey & M. R. Hyman - 1993 - Journal of Business 3 (1):90-116.
     
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  8. Secretly-Sponsored Anti-Green Ads and Environmental Legislation: The Fairness Doctrine Revisited.R. Tansey, M. R. Hyman & R. S. Jacobs - 1996 - Ethics and Critical Thinking Quarterly Journal 1.
     
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  9. Ethical judgments about wartime ads depicting combat.R. Tansey, M. R. Hyman & G. Brown - forthcoming - Journal of Advertising:57--74.
     
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  10.  32
    A Review of Ethnic Identity in Advertising.J. J. Sierra, M. R. Hyman & R. S. Heiser (eds.) - 2010 - John Wiley & Sons, Ltd.
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  11. Ethical codes are not enough.M. R. Hyman, R. Skipper & R. Tansey - 1990 - Business Horizons 33 (2):15--22.
     
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  12. An advertising test of the work ethic in the UK and the US.R. Tansey, M. R. Hyman, G. M. Zinkhan & J. Chowdhury - 1997 - Journal of International Consumer Marketing 9 (3):57--77.
     
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  13. A piecewise-regression test of Riesman's theory of social character.R. Tansey, M. R. Hyman, G. M. Zinkhan & J. Diaz - 1992 - Journal of Current Issues and Research in Advertising 14:76--95.
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  14. Cultural themes in Brazilian and US auto ads: a cross-cultural comparison.R. Tansey, M. R. Hyman & G. M. Zinkhan - forthcoming - Journal of Advertising:30--39.
     
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  15. Ethical codes and the advocacy ads of World War II.R. Tansey & M. R. Hyman - 1993 - International Journal of Advertising 12 (4):351--366.
     
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  16. Realizing the Externalities of US Banned/Restricted Pesticides: The Case of DBCP and the Banana Growers in Costa Rica.R. Tansey, M. R. Hyman & R. S. Jacobs - forthcoming - Ethics.
     
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    Marketing and logical deduction.R. Skipper & M. R. Hyman - forthcoming - Journal of Marketing:89--92.
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  18. The Effects of Ethnic Cues in Print Ads: An Application of Social Identity Theory.J. Sierra & M. R. Hyman - 2004 - Sma Conference Proceedings 1:15-16.
     
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  19. A Guide for Evaluating and Selecting the Most Descriptive Discriminant Variables in Business and Economics Research.G. M. Zinkhan & M. R. Hyman - 1986 - Ama Conference Proceedings 1.
     
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  20. Evaluating and improving argument-centered works in marketing.R. Skipper & M. R. Hyman - forthcoming - Journal of Marketing:60--75.
     
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  21. Deception in advertising: A proposed complex of definitions for researchers, lawyers, and regulators.M. R. Hyman - 1990 - International Journal of Advertising 9 (3):259--270.
     
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  22. A critique and revision of the multidimensional ethics scale.M. R. Hyman - 1996 - Journal of Empirical Generalisations in Marketing Science 1 (1):1--35.
     
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  23. Two challenges for the three dichotomies model.M. R. Hyman, R. Skipper & R. Tansey - forthcoming - Ama Winter Educators’ Conference Proceedings. Chicago, Il:417--422.
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  24. A rapprochement between advertisers and Jungians.M. R. Hyman & R. Tansey - 1991 - Current Issues and Research in Advertising 13:105--123.
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  25. Revising the structural framework for marketing management.M. R. Hyman - 2004 - Journal of Business Research 57 (9):923--932.
     
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  26. A multiple stakeholder perspective on responsibility in advertising.M. J. Polonsky & M. R. Hyman - 2007 - Journal of Advertising 36 (2):5--13.
     
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  27. Advertising: Questioning Common Criticisms.M. R. Hyman & R. B. Skipper - forthcoming - Business Ethics.
     
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  28. Adapting a Microcomputer Marketing Game for Laboratory-Based Research in Marketing Decision Support Systems.M. R. Hyman - forthcoming - Philosophical Explorations.
     
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  29. Advertising Ethics: It's More than Avoiding Deception and Protecting Children.M. R. Hyman - forthcoming - Advertising Research:253--268.
     
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  30. An Enlightened Way to Curb Piracy of Digitalized Intellectual Property.M. R. Hyman & K. J. Shanahan - forthcoming - B> Quest.
     
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  31. Assessing faculty beliefs about the importance of various marketing job skills.M. R. Hyman & J. Hu - 2005 - Journal of Education for Business 81 (2):105--110.
     
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  32. A provider-cost/patron-effort schema for classifying products.M. R. Hyman, V. M. Sharma & P. Krishnamurthy - 1995 - Journal of the Academy of Marketing Science 23 (1):15--25.
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  33. A Suggested Approach for Reducing Large Ordinally Scaled Data Sets Without Sacrificing Reliability and Validity.M. R. Hyman - forthcoming - Philosophical Explorations.
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  34. Adjusting Self-Reported Attitudinal Data for Mischievous Respondents.M. R. Hyman & J. J. Sierra - forthcoming - Philosophical Explorations.
     
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  35. A Study of Geographic Mobility and Motility as They Relate to Marketing.M. R. Hyman - 1988 - Dissertation, Purdue University
     
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  36. Augmenting the household affluence construct.M. R. Hyman, G. Ganesh & S. McQuitty - 2002 - Journal of Marketing Theory and Practice 10 (3):13--32.
     
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  37. Coping with time/effort-stingy students.M. R. Hyman & S. D. Conte - 2002 - Marketing Education Quarterly 1.
     
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  38. Faculty Beliefs about Skills Required for Marketing Jobs.M. R. Hyman - 2004 - 2004 Ama Winter Educators’ Conference 15:18.
     
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  39. International Business Research: A Retrospective.M. R. Hyman, Z. Yang, K. S. Fam & A. W. Stratemeyer - 2008 - Open Business Journal 1:67--95.
     
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  40. International marketing serials: A retrospective.M. R. Hyman & Z. Yang - 2001 - International Marketing Review 18 (6):667--718.
     
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  41. InterNet Romances: They Can Succeed.M. R. Hyman - 1994 - Electronic Journal of Virtual Culture 2.
     
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  42. Idolizing sport celebrities: a gateway to psychopathology?M. R. Hyman & J. J. Sierra - 2010 - Young Consumers 11 (3):226--238.
     
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  43. " Just" companies don't fail.M. R. Hyman & A. A. Blum - 1995 - Business and Society Review:48--50.
     
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  44. Manuscript Doctoring, Code Blue Research, and the Resuscitation Decision.M. R. Hyman - 2001 - Marketing Educator 19.
     
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  45. Marketing Success and the Puritan Legacy.M. R. Hyman & R. Tansey - forthcoming - Philosophical Explorations.
     
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  46. Mail surveys of faculty and acquaintances-of-the-researcher bias.M. R. Hyman - 2000 - Journal of Social Psychology 140 (2):255--257.
     
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  47. Private Label Brands: Benefits, Success Factors, and Future Research.M. R. Hyman, D. Lee, D. Kopf & M. Wolf - forthcoming - Philosophical Explorations.
     
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  48. Retrospective and prospective views on the marketing/finance interface.M. R. Hyman & I. Mathur - 2005 - Journal of the Academy of Marketing Science 33 (4):390--400.
     
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  49. The co-ordinating author and the co-author contract.M. R. Hyman - 2001 - Marketing Educator 20 (2).
     
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  50. The Eight Ds: A Framework for the Discipline of Marketing Management.M. R. Hyman - forthcoming - Philosophical Explorations.
     
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