[0] In a recent issue of _EJAP_, Sean Kelly [1998] defended the position that perceptual content is non-conceptual. More specifically, he claimed that John McDowell's view that concepts involved in perception can be understood as expressible through the use of demonstratives is ultimately untenable. In what follows, I want to look more closely at Kelly's position, as well as suggest possible responses one could make on McDowell's behalf.

_shazam!–_ the explosive generation of £100.03 of ordinary cash (minus a small quantity extracted by the bank) plus, perhaps, a few stray photons or quarks or gravity waves. He wonders: What kind of containers does the bank use to hold the anti-cash till the regular cash arrives? How are they insulated? Can you store cash and anti-cash in the same box and somehow prevent them from getting in contact? Might there be zombanks that only _seemed_ to store cash and anti-cash? (...) How could we tell? This is a hard problem indeed! (shrink)

I here recall Ryle's analysis of Heterologicality, but broaden the discussion to comparable analyses not only of Heterologicality but also other puzzles about self-reference. Such matters have a crucial bearing on the debate between representational and non-representational theories of mind, as will be explained.

the world. ¹ Whereas the content of our beliefs, thoughts, and judgements necessarily involves "conceptualization" or "concept application", the content of our perceptual experiences is, according to Evans, "non-conceptual". Because Evans takes it for granted that we are often able to entertain thoughts about an object in virtue of having perceived it, a central problem in.